About

Ailera supplies Turkish hamam towels and distinctive bath towels. 

We work directly with skilled weavers in Turkey to create beautiful and vibrant pestemal towel collections each with a contemporary twist. 

Paul Ashford founded Ailera (originally as Zarafet) in late 2011 following a lengthy career in buying / sourcing for the Spanish department store El Corte Inglés SA. During this time he established and ran the company's regional office located in Istanbul and over a seven-year period gained invaluable experience of the Turkish textile sector. Paul came into contact with handloom production of hamam towel and terry towel items early on and from that moment the tiny seed for a future venture was sown. 

Ailera's vibrant hamam towel collections move away from the classic designs of traditional pestemal manufacture towards contemporary elements of design, colour or texture. Our familiarity with hamam towel and terry towelling products means we are always on the lookout for new qualities, weights, colour combinations or weaving techniques.  

At the same time, our founder Paul maintains a (probably unhealthy) fascination with manufacturing processes and over the years has spent many hours in workshops or weaving plants viewing production and meeting weavers. This translates directly into Ailera's passion for product quality. 

Ailera's vibrant hamam towels are sold via this website, through a growing network of UK and overseas stockists and at numerous Retail Fairs / Exhibitions throughout the year. 

 

         
 Photos: Handloom Workshop


   

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