Ailera's hamam towels have one or two fabulous claims to fame. Maybe you enjoyed the Will Young song "Thank You" - at Ailera we certainly did! If you've seen the music video you'll be able to see that our Alexia hamam towel is pretty much the only thing all the participants are wearing.
The song was originally released in July 2015 and featured on Will's number one album "85% Proof". We were contacted by the wardrobe people working on the production, who said they adored our hamam towels and were looking to use some in a music video. After some decision-making as to specific design and colour, we settled on the Alexia towel in olive colour and 25 or so were shipped off to London.
The video is shot at Porchester Baths, Queensway, West London. This is a proper old-school spa and Turkish Bath complete with steam rooms, dating from 1929 and refurbished in 2006.
(Photo: Time Out London website)
Having seen the location and the video itself the more subtle and traditional look of the Alexia towel works perfectly - and whereas nowadays we spend a lot of time marketing hamam towels as a beach or travel accessory this is a brilliant, visual reminder of exactly what a pestemal was (and still is) actually used for. Aside from the odd vest or two, it is the only "costume" for both male and female dancers throughout the song - and it works really well. For most customers the Hamam / Turkish Bath experience is a little more sedate!
Ailera owes thanks to Will, the Director Nick and the entire production team (especially our contact Susan) for choosing Ailera's towels to feature in this video. If you haven't seen it....here it is:
(warning: strong expletive at very end of video)
And here is the Behind the Scenes clip, with some interesting footage:
(warning: strong expletive at 1m 30s)